How We Actually Started
Back in 2018, I was sitting in a Buenos Aires café, staring at a quarterly report that might as well have been written in Sanskrit. The numbers were there, the charts looked professional, but what did it all mean for real business decisions?
That frustration led to late-night conversations with other business owners who felt the same way. We realized financial literacy wasn't about memorizing formulas - it was about seeing patterns, understanding context, and making sense of the story behind the numbers.
So we started small. Weekend workshops in rented conference rooms. Teaching people to read between the lines of balance sheets and cash flow statements. The response was immediate - suddenly, business owners were making decisions based on actual data instead of gut feelings.